The claimWhat Erling actually said
In a video documenting his daily routine, Haaland stopped at a Cheshire micro-dairy to buy raw, unpasteurized milk on the way to training and described milk as a superfood for the gut, skin, bones and muscles. He also praised the farm's quality and animal care. The clip drew millions of views and prompted food-safety commentary about the unpasteurized part.
- farmersguardian.com: Erling Haaland in their own words
- Lucey JA, Nutrition Today, 2015, review concluded pasteurisation retains milk's nutritional value and that claimed raw-milk health benefits are not supported by evidence
- Costard S et al., Emerging Infectious Diseases, 2017, unpasteurised dairy caused a far higher outbreak-related illness and hospitalisation burden per serving than pasteurised products in the US
- Loss G et al., Journal of Allergy and Clinical Immunology, 2011, GABRIELA cohort found farm-milk consumption in childhood inversely associated with asthma and atopy
Why it mattersWhy this matters for longevity
A single high-profile athlete endorsement can move a food category faster than any public-health message can correct it.
The nutrients he credits come from milk generally, so the risk added by skipping pasteurization buys nothing measurable.
The evidenceWhat the science says
Milk supplies high-quality protein, calcium, iodine and B vitamins relevant to bone and muscle, and dairy-science reviews conclude pasteurization leaves that nutritional value essentially intact while removing pathogens.
What the evidence does not support is a raw-specific benefit: US surveillance found unpasteurized dairy responsible for a hugely disproportionate share of dairy outbreak illness and hospitalization per serving, and the lower asthma and atopy rates seen with farm milk come from children in rural cohorts, a population that does not transfer to a 25-year-old professional footballer.
TakeawayThe honest takeaway
The practical lesson
If you want what Haaland says he wants from milk, ordinary pasteurized milk delivers the same protein and calcium without the outbreak risk.
Planning for a parent, or for yourself?
Good habits matter, and so does knowing what help exists. AIOSeniors asks a few questions and gives you a free, personalized list of what applies: government programs, nonprofits and community resources included, whether or not anyone earns anything from them. Where the answer is not known, it says so.
RelatedRelated habits
Each of these is a habit you can build on its own. Explore them through the Topics index.
SupplementsThe supplement angle: Calcium and vitamin D
Support a habit, do not replace one
People who avoid dairy sometimes fall short on calcium and vitamin D, and supplementation is one way to close that gap. This is about meeting intake targets rather than any special property of one type of milk.
Supplements can support good habits. They do not replace sleep, movement, nutrition, or medical care. Talk with your healthcare provider before starting anything new.
This is educational commentary, not medical advice, and does not imply that Erling Haaland endorses, is affiliated with, or uses Winning Longevity or any product. We critique the claim and the evidence, not the person. Any direct quote is a placeholder until sourced. Talk with a qualified healthcare provider before changing your routine. See our health disclaimer.
